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In 2013, I tried my hand at creating mica oil swirls. I love the wispy look of mica oil veining and thought it would be a good fit for my soapmaking style.
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Planning for a new retail store allowed me to focus on branding and every aspect of retail psychology. Knowing where I was moving into was a huge help as well. We had plenty of time to plan and create fixtures for our new store.
I can now see which items that are hits and others that are misses. A lot of planning doesn’t mean you get to rest. The next steps involve customer responses to our product lines and brand. Did they buy it? Why YES they DID!
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